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Best Investment Apps for Beginners: Our 4 Top Picks of 2025

Published Jan. 10, 2025
James McClenathen
Nathan Alderman
Many or all of the products here are from our partners that compensate us. It’s how we make money. But our editorial integrity ensures that our product ratings are not influenced by compensation. Terms may apply to offers listed on this page.

Ready to start investing? The best investment apps for beginners make it easy, with simple trading tools, low fees, and educational content that teaches you the basics. You can set up your account and start buying and selling in minutes.

We compared over 45 brokers to find the best beginner investing apps. Our top choices are easy to use, provide great customer service, and protect your money with advanced security features.

With low or no fees and no minimum deposits, you can start investing with just $1. Plus, some apps will even choose your investments based on your goals, so you don't have to worry about picking stocks yourself.

Based on these features, our experience using the apps, and customer reviews, we've picked four of the best investment apps for beginners.

  • Our team of experts assessed 45+ trading platforms
  • We evaluate all brokerage accounts across the same 4 key criteria: user experience, cost efficiency, product variety, and support and security
  • Our brokerage ratings are never influenced by our advertising partners
  • We strictly feature products that offer federal insurance and high customer satisfaction, keeping our recommendations unbiased

In case you're short on time, we've summed up a couple of our favorite investment apps for beginners:

  • SoFi Active Investing: A great one-stop shop for managing your money, including banking, brokerage accounts, and lending.
  • Robinhood: A low-cost, feature-rich app for those who want to learn more about stocks while they invest.

Our 4 best investment apps for beginners

Broker/Advisor Best For Commissions Learn More
SoFi Active Investing Offer Image
Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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= Excellent
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Best For:

Beginners

Commission:

$0 for stocks,¹ $0 for options contracts⁴

Learn More for SoFi Active Investing

On SoFi Active Investing's Secure Website.

Award Icon 2025 Award Winner
Robinhood Offer Image
Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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= Excellent
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Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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= Excellent
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Best For:

Mobile experience

Commission:

$0 for stocks, ETFs, and options; up to $5 monthly for Robinhood Gold

Learn More for Robinhood

On Robinhood's Secure Website.

Acorns Offer Image
Rating image, 4.0 out of 5 stars.
4.0/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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= Excellent
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Rating image, 4.0 out of 5 stars.
4.0/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Best For:

Investing with spare change

Commission:

$3-$12 monthly

Learn More for Acorns

On Acorns' Secure Website.

Betterment Offer Image
Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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= Excellent
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Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Best For:

Hands-off investors

Commission:

$0 per trade, management fee of $4 per month or 0.25% per year

  • At Motley Fool Money, brokerages are rated on a scale of one to five stars. We primarily focus on fees, available assets, and user experience; however, we also take into account features like research, education, tax-loss harvesting, and customer service. Our highest-rated brokerages generally include low fees, a diverse range of assets and account types, and useful platform features.

    Learn more about how Motley Fool Money rates brokerage accounts.

Reviews of the top investment apps for beginners

SoFi Invest®

What we like about SoFi Invest®: It's perfect for investors who want a simple trading platform and a place to manage all their savings and investments.

SoFi Active Investing
Learn More for SoFi Active Investing

On SoFi Active Investing's Secure Website.

Ratings Methodology

Our Rating:

Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Bottom Line

SoFi makes it easy to buy and sell stocks on its all-in-one app. It has a great robo-advisory option and many other financial products, all in one place.

Fees:

$0 for stocks,¹ $0 for options contracts⁴

Account Minimum:

$0

Special Offer Circle with letter I in it. For new accounts: Customer must fund their Active Invest account with at least $25 within 30 days of opening the account. Probability of customer receiving $1,000 is 0.028%.

Get up to $1,000 in stock when you fund a new Active Invest account.⁷

Learn More for SoFi Active Investing

On SoFi Active Investing's Secure Website.

Pros of SoFi Invest®

  • Low costs: SoFi Invest® is free to use. To use its robo-advisor service, however, you need to invest a minimum of $50 and pay a fee of 0.25% of your invested funds, which is relatively low. (0.25% fee is based on your account value. The wrap program fee may cost more or less than purchasing brokerage, custodial, and recordkeeping services separately.)
  • Checking and savings: SoFi also offers a combination high-yield checking and savings account, and the SoFi app lets you manage your bank and brokerage accounts in one place.
  • Robo-advisor: SoFi Robo Investing will automatically invest your money based on your goals. Just answer a few questions, fund the account with $50 or more, and you're done.
  • Human advisors: SoFi members can make free appointments with financial planners to discuss their investing strategy and much more.
  • 1% match on IRA deposits: SoFi Invest® will match 1% of accountholders IRA contributions and rollovers.⁸

Cons of SoFi Invest®

  • Limited tools and resources: SoFi's app is pretty basic. There's some educational content, but don't expect fancy stock analysis tools or research reports.
  • Some account types are unavailable: SoFi Invest® does not offer custodial accounts.

Learn more and open a SoFi Invest®account today.

Robinhood

What we like about Robinhood: Robinhood is a free trading platform with a huge variety of investments and an engaging app.

Robinhood
Learn More for Robinhood

On Robinhood's Secure Website.

Ratings Methodology
Award Icon 2025 Award Winner

Our Rating:

Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Bottom Line

A great choice for people who want to keep fees at an absolute minimum. The app is easy to use. It's one of the few places where stocks, options, and crypto trade without commission.

Fees:

$0 for stocks, ETFs, and options; up to $5 monthly for Robinhood Gold

Account Minimum:

$0

Learn More for Robinhood

On Robinhood's Secure Website.

Pros of Robinhood

  • Low costs: Robinhood is free to use. It's also one of the few beginner investing apps that charges $0 commissions for options and cryptocurrency trading.
  • Big selection: Robinhood allows you to buy and sell more than 10,000 stocks and exchange-traded funds (ETFs), as well as 21 cryptocurrencies.
  • User-friendly app: The Robinhood app is intuitive and even fun to use. It encourages you to explore and learn about stocks and cryptocurrencies. It provides a lot of information on each investment, as well as news and analyst ratings.
  • 1% to 3% match on IRA deposits: Robinhood adds 1% to your IRA contributions, IRA transfers, and 401(k) rollovers. And if you sign up for Robinhood Gold, which costs $5 a month, the match increases to 3% for new contributions (transfers and rollovers still earn 1%).

Cons of Robinhood

  • No mutual funds or bonds: If you want to invest in these securities, you'll need to look elsewhere.
  • No robo-advisor: Robinhood will give you basic investment recommendations. However, unlike a robo-advisor, it will not build you a portfolio, invest in it automatically, and adjust it over time.
  • Some account types are unavailable: While Robinhood does offer joint accounts, it does not offer custodial accounts for customers under 18. It also does not offer SEP IRAs.

Learn more and open a Robinhood account today.

Acorns

What we like about Acorns: Acorns makes investing as easy as it gets. It also offers some great benefits to users who sign up for premium services.

Acorns
Learn More for Acorns

On Acorns' Secure Website.

Ratings Methodology

Our Rating:

Rating image, 4.0 out of 5 stars.
4.0/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
= Best
= Excellent
= Good
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Bottom Line

The simple, modern approach to investing helps people invest faster. Its fees are easy to understand and low. It is a good fit for hands-off investors who want to join the market but put their investments on cruise control.

Fees:

$3-$12 monthly

Account Minimum:

$0

Learn More for Acorns

On Acorns' Secure Website.

Pros of Acorns

  • Low costs: Acorns' most basic plan, Acorns Bronze, costs $3 per month.
  • Good perks for upgrading your subscription: If you pay $6 per month for the Acorns Silver plan, you'll get a 1% match on IRA contributions and access to high-yield checking and savings accounts. The Acorns Gold plan, which costs $12 per month, includes a 3% IRA match, an Acorns app for kids, a will, and a $10,000 life insurance policy for eligible customers.
  • Automated investing: Acorns' Round-Ups feature lets you round up your credit and debit card purchases to the next dollar and invest the difference. So if you spend $5.25 at Starbucks, Acorns will take an extra $0.75 and put it into your investing account. While other investment apps offer round-ups, they typically only work with a card issued by that brokerage. Acorns Round-Ups work with many debit and credit cards.
  • User-friendly app: The Acorns app is easy to use and has high user ratings. It also has educational content to help you learn the basics of investing.
  • Robo-advisor: Acorns has five automated investment options ranging from "aggressive" to " conservative."
  • Harder-to-find account types available: With Acorns, you can open SEP IRAs and custodial accounts. Acorns also offers access to ESG portfolios.

Cons of Acorns

  • Fees are high for those who invest small amounts: If you only invest spare change through Round-Ups, then Acorns' fees will eat up a big percentage of your investments. If you invest several hundred dollars each month and take full advantage of the perks, then the fees are a good value.
  • Limited tools and investment options: Acorns allows Gold subscribers only to invest some of their funds in individual stocks through a feature called Custom Portfolios. There are only 79 stocks available for purchase, and you'll find very little information about them in the app.
  • Some account types cost extra: Custodial accounts are available only to Acorns Gold subscribers.

Learn more and open an Acorns account today.

Betterment

What we like about Betterment: It's a solid choice for those who want automated, diversified investments picked by experts.

Ratings Methodology

Our Rating:

Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
= Best
= Excellent
= Good
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Bottom Line

A top-rated robo-advisor with low fees for investments. It requires no minimum balance and gives you a high-yield cash management account. It offers features like tax-loss harvesting, which is typically limited to high-balance customers.

Fees:

$0 per trade, management fee of $4 per month or 0.25% per year

Account Minimum:

$0

Pros of Betterment

  • Low costs: Betterment charges a 0.25% fee for those who invest at least $250 per month or $20,000 total. Customers who don't meet this threshold pay $4 per month.
  • Robo-advisor: Betterment offers a robo-advisor, allowing you to pick a general investing strategy and then handling the rest for you.
  • Checking and savings: Betterment offers a checking account and a high-yield savings account with an APY that rivals online banks. You can manage your savings and investments in one place.
  • New customer promos: Betterment occasionally offers promotions for new members with the opportunity to earn a cash bonus on qualifying deposits.

Cons of Betterment

  • Limited tools and investment options: The Betterment app doesn't let you do much except open robo-advisor accounts and transfer money between them. You don't have the ability to invest in, or learn about, individual stocks.
  • No IRA match: Unlike the other investment apps on this list, Betterment does not match a portion of your IRA contributions.
  • Some account types are unavailable: Betterment does not offer custodial accounts or self-directed accounts.

Read our full Betterment review.

How to start investing through an app

Once you've opened your account, you can start investing right away -- though you may want to explore and familiarize yourself a bit first.

1. Download the app and open an account

You can find the app through your phone's app store. Once you've downloaded it, you'll have the opportunity to create an account. You'll need to provide some personal information, including your contact information and Social Security number.

The app will prompt you to link a bank account to your new brokerage account so you can fund your account and begin investing once you're ready. You can link several bank accounts if you'd like.

3. Learn how to use the app and invest

Many investment apps for beginners offer educational articles and videos. They may teach you the ABCs of investing or how to use the app's features. You can sometimes find these resources in the app, and you can also check the broker's website or YouTube channel.

4. Decide on your investing strategy

The investments you choose will depend on your financial goals. You may want to grow your wealth with high-risk, high-return investments. Or you may want slow, steady growth and regular income. The Motley Fool offers plenty of guidance on how to invest money.

If you're not sure where to start, or you feel overwhelmed by your options, consider a robo-advisor that chooses investments based on your goals. Diversified index funds, such as an S&P 500 ETF, are a great way to start as well.

5. Fund your account and start investing

Once you know your strategy, it's time to start investing. Investment apps make it easy to transfer money from a bank account and buy stocks and other assets. You can make a one-time purchase or set up regular, automatic investments.

6. Check your portfolio regularly

It's not good to obsess over the day-to-day movements of your investments. This can lead investors to micromanage their portfolios, lose sleep over temporary losses, or sell investments out of panic. For most investors, the best strategy is to buy investments and hold them for years -- and to be clear, "hold" means "do nothing."

That said, you want to be sure that your investments are more or less meeting your expectations. If an investment turns out to be way more volatile than you'd expected, or it's not delivering the growth you need, then it may be time to sell. Keeping tabs on your investments can also help you adjust your portfolio over time.

If, for example, you want 90% of your money in stocks and 10% in bonds, but the stocks grow faster than the bonds, then they'll take up a larger percentage of your portfolio over time. That means you'll need to sell some off now and then to rebalance and maintain your 90% to 10% mix. Note that if you invest with a robo-advisor, then these rebalancing adjustments will be made for you.

7. Check for unexpected fees

Check your account transactions on a monthly basis and look out for any fees you may not have known about. Those fees may be worth the cost, but you should know exactly what you're paying for and why.

All fees should be listed on the broker's website, so it's best to give those a look before you open an account.

8. Check in for the latest promos

Brokers frequently offer limited-time bonuses. You may be able to get free cash or stock for referring friends. Some investment apps offer bonuses for transferring money over from another brokerage. These promos can be worth hundreds of dollars, so don't miss out.

9. Shop for a new investment app once or twice a year

Brokerages are constantly trying to one-up each other with lower fees, better apps, sign-up bonuses, and other perks. Moving your funds to a new brokerage is easy. If you find an investment app you like better than your current one, there's little reason not to switch.

What investments can you buy?

The best investment apps offer a wide variety of assets to invest in.

Stocks and ETFs

Investment apps typically let you buy stocks and ETFs. Some let you trade options, futures, and cryptocurrencies, though these are not beginner-friendly investments.

If you want to trade more than stocks and ETFs, then rule out brokers that don't offer your preferred investment types. It's easiest to do all your investing in one place.

Cryptocurrency

Some investment apps allow you to purchase cryptocurrencies such as Bitcoin. Crypto is a complex, volatile investment, but if you want some in your portfolio, make sure your brokerage offers it. Many investment apps don't, and others only offer a limited number of cryptocurrencies.

Robo-advisor portfolios

Many investment apps allow you to invest in a portfolio that's created and managed by an algorithm (with human input). Your money is automatically invested in a variety of assets -- often a mix of ETFs and bonds. The robo-advisor will buy and sell investments over time to ensure that the portfolio still meets your needs.

Online brokers offer more options

To buy other investments or open other account types, you may need to open an account with a brokerage that offers online or in-person services. Investment apps for beginners tend to be on the simpler side. Many online stock brokers let you trade other investments.

  • Acorns, Ally Invest, Axos Self-Directed Trading, Betterment, Cash App Investing, Charles Schwab, Delphia, Domain Money, Ellevest, Empower, eToro Brokerage, E*TRADE Core Portfolios, E*TRADE, Fidelity, Fidelity Cash Management, Fidelity Go®, Firstrade, FOREX.com, Interactive Brokers, J.P. Morgan Self-Directed Investing, M1 Finance, Magnifi, Marcus Invest, Merrill Edge® Self-Directed, Moomoo, NinjaTrader, Personal Capital, Plynk, Prosperi Academy, Public, Robinhood, Rocket Dollar, Schwab Intelligent Portfolios, SoFi Active Investing, SoFi Robo Investing, Stash, Stockpile, tastytrade, Titan, Tornado App, TradeStation, Tradier, Vanguard, Vanguard Digital Advisor®, Wealthfront, Webull, Zacks Trade.

FAQs

  • Investment apps are safe when they and their partner banks are SIPC and FDIC insured. The Securities Investor Protection Corporation (SIPC) and Federal Deposit Insurance Corporation (FDIC) insure your deposits. The SIPC protects up to a total of $500,000 of cash and securities in your brokerage account. So if your broker goes bankrupt, you'll get your money back up to that amount.

  • Some apps offer tax-advantaged accounts like IRAs, which can be a great option for long-term savings.