Name: Fidelity Go®
Brand: Fidelity Go®

Fidelity Go® offers unique perks that cater to investors of all skill levels. You can use Fidelity Go® for free if you have less than $25,000 to invest -- and that includes free use of Fidelity's financial planning resources. And once you hit $25,000, you can pay a low fee for unlimited access to 1:1 financial advice. Get our thoughts on this competitive robo-advisor in our full Fidelity Go® review below.

Fidelity Go® could be a good fit for you if:

You're looking for a free robo-advisor.
You're interested in financial advice in addition to investing tools.
You'd like to choose a portfolio based on risk tolerance.

Ratings Methodology

Fidelity Go®

Our Rating:

Rating image, 4.5 out of 5 stars.

4.5/5

Bottom Line

Fidelity Go® provides a simple, easy-to-understand pricing structure with access to financial planning tools and educational resources.

Fees:

No commission for balances up to $25,000; 0.35% per year for balances over $25,000

Account Minimum:

$10

Alternatives to consider

We believe in comparing options before committing. Here are two robo-advisors we recommend highly for you to compare side by side with Fidelity Go® when deciding which robo-advisor is right for you:

Offer	Stash	M1 Finance
Rating	Rating Rating image, 4.0 out of 5 stars. 4.0/5 Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor.	Rating Rating image, 4.5 out of 5 stars. 4.5/5 Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor.
Commissions	Commissions None	Commissions No commission, trading, or management fees for self-directed accounts. Platform fee of $3 monthly.
Account Minimum	Account Minimum $0	Account Minimum $100 for individual account, $500 for retirement account
Learn More	Learn More for Stash On Stash's Secure Website. Read Full Review	Learn More for M1 Finance On M1 Finance's Secure Website. Read Full Review

M1 is not a robo-advisor and only offers self-directed brokerage services.

Full Fidelity Go® review

Beginner, hands-off investors may be best for Fidelity Go® due to its low account minimums and some of the lowest fees we've seen. In this Fidelity Go® review, we'll take a close look at how the platform works, its features and drawbacks, and how to know if it's a good fit for you.

How tempted am I to switch brokers to Fidelity Go®?

"More tempted than I thought I'd be initially. It's dead simple, affordable, and you get unlimited 1:1 access to financial advisors when you hit $25,000. The more I invest in my brokerage, the more interested I become in consulting professionals for financial advice. It's true, Fidelity Go® is a pretty basic robo advisor. But should I decide to put some of my investments in the hands of professionals -- Fidelity Go® will be top of mind."

- Cole Tretheway, Motley Fool Money writer with financial expertise in brokerages

Top perks

Competitive fees

Fidelity Go® has a simple pricing structure that's free for balances under $25,000, and 0.35% each year for balances above $25,000.

Easy to start

It is incredibly easy to get started on the Fidelity Go® platform. Fidelity will ask you a short series of questions to determine your risk tolerance and ideal asset allocation. You can also try the questionnaire and see an example portfolio without actually applying. You can accept the recommended allocation or modify it to fit your preferences. Then you fund your account and Fidelity does the rest.

Automatic rebalancing

Virtually all robo-advisors offer automatic rebalancing. Many do it at set intervals, like twice a year. Fidelity Go® continually monitors your account, and rebalances your asset allocation whenever it's needed.

No account minimum

Fidelity Go® has no minimum investment requirement. You can start an account with just a few cents if you want. Fidelity will start investing your money with as little as $10 in your account, significantly lower than many of its competitors.

Customer support

Fidelity Go® customer support is available by phone 24/7 or through live chat from 8 a.m.-6 p.m. EST, Monday through Friday.

Investor resources

Fidelity's platform is highly regarded for its financial planning tools and educational resources, and Fidelity Go® clients have full access to them. Fidelity Go® integrates with the rest of Fidelity's platform, which can be valuable if you have other accounts with the firm.

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What could be improved

Tax strategies

Unlike some of its competitors, Fidelity doesn't offer tax-loss harvesting, a valuable strategy that can dramatically reduce investors' capital gains. This is most significant for investors who have large account balances or are otherwise in high tax brackets, but if you're in one of those categories and plan to invest in a standard brokerage account, this is worth taking into consideration.

Human financial advisors

Most major brokerages with robo-advisor platforms don't offer access to human financial advisors, and for investors with balances below $25,000, Fidelity Go® is no exception. Fidelity Go® does offer unlimited one-on-one coaching with a human advisor for customers with balances above $25,000, though.

Few account types

Fidelity Go® offers the standard account types that pretty much every robo-advisor has, including standard brokerage accounts (individual or joint), and individual retirement accounts, or IRAs. If you want to open a specialized account type, such as a UGMA/UTMA account or solo 401(k), you can't do it through Fidelity Go®.

How it works

How Fidelity Go® works: For the most part, robo-advisors are very user-friendly, especially when it comes to getting started. After all, the whole point of using a robo-advisor is to make investing as easy as possible.

Fidelity Go® is one of the easiest robo-advisors to use. You answer a series of basic questions, such as your age, income, and financial goals, and Fidelity recommends an investment strategy. You can accept the initial recommendation or modify it. You fund the account and you're all done.

Services offered

Fidelity Go® offers standard robo-advisor services such as automatic portfolio construction and automatic rebalancing (although it rebalances as needed, not at specified intervals like some competitors.

In addition, Fidelity Go® offers access to the full range of educational tools and financial planning resources offered with any Fidelity brokerage account, a nice value-adding differentiator. This isn't quite as valuable as getting financial advice from a human being -- which only kicks in at Fidelity Go® for balances above $25,000 -- but it's certainly a useful perk.

Pricing and fees

Fidelity Go® isn't the cheapest robo-advisor, but it has the easiest-to-understand cost structure of any of our favorites. Instead of charging a management fee and investing client assets in funds that have their own fees, Fidelity has a tiered-fee structure.

Balance	Fidelity Go® Cost
< $25,000	Free
$25,000+	0.35% per year

Data source: Fidelity.

Customer service

There are two types of support that clients of a robo-advisor might need -- investment advice from a human being and help with technical issues.

Fidelity Go® provides unlimited access to financial advisors, but only for customers with balances above $25,000. However, Fidelity Go® shines when it comes to customer support. The firm provides phone support 24 hours a day and has online chat available 8a.m.-6 p.m. on weekdays.

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Fidelity Go® Review: Free Under $25,000, Then Premium