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Simply put, if we wouldn’t recommend an offer to a close family member, we won’t recommend it on Motley Fool Money. Strict editorial integrity is our North Star. It's why we only stand behind the best products, based on our editorial opinions and ratings.
There are three parts to our editorial integrity: our mission, editorial transparency, and commitment to our community.
Motley Fool Money exists to make the world smarter, happier, and richer.
Being transparent with our community is one of our most important values. There are two reasons for that:
True editorial integrity is hard to come by
Motley Fool Money will always be honest with our community. We go beyond words and take action to set us apart from other financial sites that commonly recommend only products from their advertising partners. Our Best Of lists include products from both our advertising partners and companies we have no relationship with.
We don't hide how we make money
One way we make money is by promoting advertiser offerings that we’ve fully vetted and back with confidence. We don't hide that fact. Our community deserves 100% transparency so they can assess on their own whether to trust our ratings and guidance.
We put your pocketbook before ours. Here's how we do that:
Guiding individuals to the right product for them
We guide community members to only the products and services we’d feel comfortable recommending to a close family member. We recognize that people are in a lot of different situations and that they don't all need the same financial products.
Meeting each individual on their own terms
Doing right by each individual is more important than making money. We take a long-term perspective instead of prioritizing revenue. Building relationships and recommending the financial products that solve readers' problems is more important to us than profits.
We're firm believers in the Golden Rule, which is why editorial opinions are ours alone and have not been previously reviewed, approved, or endorsed by included advertisers. Motley Fool Money does not cover all offers on the market. Motley Fool Money is 100% owned and operated by The Motley Fool. Our knowledgeable team of personal finance editors and analysts are employed by The Motley Fool and held to the same set of publishing standards and editorial integrity while maintaining professional separation from the analysts and editors on other Motley Fool brands.