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State Farm Homeowners Insurance Review: Customizable Policies You Can Buy Online

Review Updated
Kailey Hagen
Author: Kailey Hagen
Kailey Hagen
Kailey Hagen
Writer

Kailey Hagen has been writing about small businesses and finance for almost 10 years. Articles she's written for The Motley Fool have been syndicated to USA Today, MSN, and Yahoo! Finance. She specializes in personal and business bank accounts and software for small to medium-size businesses. She lives on what's almost a farm in northern Wisconsin with her husband and three dogs.

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This homeowners insurance is a good fit for: Those seeking policies that are easy to customize and those who want to quickly buy a policy online

State Farm is a leader among home insurance providers because it offers easily customizable homeowners insurance policies and strong online tools. It also has a nationwide agent network that can assist homeowners with their policies. Read our full review to decide if State Farm is a good fit for you.

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Flexible policiesState Farm
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4.50/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Full State Farm homeowners insurance review

Pros

  • Easy online quotes
  • Plenty of options to customize your policy
  • High customer satisfaction ratings

Cons

  • Few discounts

State Farm homeowners insurance at a glance

Top perks

Easily get quotes online

State Farm's online quote tool helps homeowners quickly determine how much coverage they need. Not all home insurers offer online quotes, and few go as far as State Farm to help customers find the right coverage level. Even new homeowners shouldn't have trouble navigating the quote tool on their own.

Customize your policy with optional coverage

State Farm offers a lot of options for customizing its homeowners policies. Additional coverage can range from protection for jewelry and business property to earthquake and sewer backup coverage. It even offers some rare options, like energy efficiency upgrade coverage. This pays to replace a homeowner's HVAC system or water heater with a more energy-efficient model if the old one gets damaged in a covered loss. There's also dozens more options available only through an agent. Homeowners can view these options on the online quote page, but they must contact their local State Farm office to add them to their policy.

Great customer satisfaction ratings

State Farm received above-average ratings in J.D. Power's most recent Homeowners Insurance Customer Satisfaction survey. This is great news for those who prefer to work with a live person. State Farm has a large network of local agents to help customers with questions or concerns.

What could be improved

Variety of homeowners insurance discounts

State Farm offers homeowners insurance discounts for roofing materials, home security devices, and bundling insurance. But compared to some of its competitors, its list of discounts is small. That doesn't mean all homeowners pay high prices, though. The only way to know what any home insurance company can offer you is to get a quote.

Alternatives to consider

When looking for a home insurer with excellent claims handling: Nationwide Insurance fared well in J.D. Power's survey for property insurance claims. It scored well above the national average. It also offers a variety of insurance coverage options. But it doesn't have as many policy endorsements as State Farm.

Read Nationwide review

When looking for a home insurer with more discounts: Allstate home insurance offers a variety of discounts to help homeowners save. These include things like multi-policy, good payment history, and claim-free discounts. There are also rarer options like recent homeowner and loyalty discounts. But it doesn't offer roofing discounts like State Farm.

Read Allstate review

Rates / Pricing

State Farm's homeowners insurance rates are generally pretty competitive. Homeowners who qualify for discounts could reduce their rate further. Raising homeowners insurance deductibles can also make the monthly premiums more affordable. Here's a closer look at how State Farm's rates stack up to the national average for several common scenarios:

Scenario State Farm National Average
Overall $1,726 $1,787
New construction $952 $984
50-year-old home $1,680 $1,755
Homeowner with one previous claim $1,822 $1,971
Data source: Quadrant Information Services data

Discounts available

State Farm doesn't have as many home insurance discounts as some of its competitors. But the discounts that do exist are common, and many customers will likely qualify for them. Current homeowners discounts include:

  • Multi-policy discount
  • Home security discount
  • Roofing material discount

Coverage options

Dwelling

Dwelling coverage pays for damages to the home itself. This includes its walls, roof, flooring, and fixtures.

Personal property

Personal property coverage pays for the homeowners possessions, including furniture, clothing, and electronics. It protects these items even if they’re damaged or stolen while away from the home.

Dwelling extension

Dwelling extension covers structures on the property that aren't connected to the house. This includes detached garages and sheds.

Personal liability

Liability insurance coverage protects the policyholder and their family if they're sued for bodily injury or property damage.

Medical payments

This pays for medical bills for guests injured in an accident on the property. It does not pay for medical costs for the homeowner or other household members.

Energy efficiency upgrade

This rare coverage option pays to replace damaged water heaters, HVAC systems, and other appliances with more energy-efficient models if they’re damaged in a covered claim.

Application process

State Farm gives customers a few ways to apply for homeowners insurance. The most popular way is to use its online quote tool. It asks questions about the homeowner and the home to determine the replacement cost of the home. This affects how much coverage the homeowner needs. Once the homeowner has gotten their basic quote, they can customize the State Farm policy as they see fit. Then they can buy it online.

Those who are unsure about how much coverage they need can call or email their local State Farm agent. They can also visit their nearest State Farm office in person. The agent will walk them through the entire process.

Customer service and ratings

State Farm customer service ratings are generally high. The company scored well above average in J.D. Power's most recent Homeowners Insurance Customer Satisfaction Study and its U.S. Property Claims Satisfaction Study.

This homeowners insurance is the best option if:

State Farm homeowners insurance is best suited for:

  • Homeowners interested in building a custom policy with rare protections
  • Homeowners who want to quickly buy a policy online
  • Homeowners who want to take advantage of roofing material discounts

But homeowners may want to consider Nationwide if claims satisfaction is their top priority. Allstate is an option for customers hoping for more homeowners insurance discounts.