Lodging services giant Marriott International (MAR 0.71%) reported fourth-quarter and full-year 2024 earnings on Tuesday, Feb. 11, that exceeded analysts' consensus estimates. Adjusted EPS of $2.45 outperformed analysts' estimates of $2.39 while total revenue reached $6.43 billion, slightly higher than the anticipated $6.4 billion.
The results suggest a positive overall quarter, driven by increased room demand and improved occupancy rates, especially in international markets. However, challenges were noted in specific regions.
| Metric | Q4 2024 | Analysts' Estimate | Q4 2023 | Change (YOY) |
|---|---|---|---|---|
| Adjusted EPS | $2.45 | $2.39 | $3.57 | (31.6%) |
| Revenue | $6.43 billion | $6.4 billion | $6.1 billion | 5.5% |
| Adj. EBITDA | $129 billion | N/A | $1.2 billion | 7.4% |
| Net income | $455 million | N/A | $848 million | (46.3%) |
Source: Marriott International. Note: Analyst consensus estimates for the quarter provided by FactSet. YOY = Year over year. EBITDA = Earnings before interest, taxes, depreciation, and amortization.
Understanding Marriott International's Business Model
At its core, Marriott International operates an asset-light business model, emphasizing management, franchising, and licensing rather than direct ownership. This approach allows the company to focus on scalable growth and steady revenue streams through management and royalty fees while minimizing capital investment risks. With over 9,300 properties worldwide, less than 1% of these assets are owned or leased directly by Marriott.
The company boasts a diverse portfolio, with over 30 distinct brands targeting various market segments from luxury to midscale. This broad segmentation enables Marriott to appeal to a wide customer base, adapt to market demands, and optimize occupancy across different economic conditions. Its well-recognized loyalty program, Marriott Bonvoy, further strengthens customer retention and engagement through nearly 228 million members.
NASDAQ: MAR
Key Data Points
Quarterly Highlights and Analysis
During the quarter, Marriott continued to expand its global footprint. The company signed a record number of new deals, growing its pipeline to about 577,000 rooms. Revenue per available room (RevPAR) increased by 5% worldwide, with international markets observing a more robust growth of 7.2%. Despite these achievements, the Greater China region faced difficulties, seeing a RevPAR decline of 8% due to weak domestic demand and economic pressures.
Financially, the adjusted EBITDA jumped by 7.4% to reach $1.29 billion, exceeding the prior year's $1.2 billion. Management and franchise fees, a crucial component of Marriott's revenue, rose by 10% to $1.13 billion. However, total net income dropped to $455 million from $848 million the previous year, emphasizing the need for stringent cost controls owing to rising administrative expenses and debt levels, which increased by 21% to $14.4 billion.
One-time items like a prior-year termination fee affected the comparability of owned, leased, and other revenue. With a 6.8% net room growth to approximately 1.71 million rooms, the aggressive international expansion strategy is evident. Regions like Asia Pacific and Europe, Middle East, and Africa (EMEA) were standout performers, showcasing significant RevPAR improvements.
The company also focused on sustainability and social responsibility through its "Serve 360" initiative, aimed at reducing environmental impact and aligning with science-based targets for net-zero emissions by 2050. These operations not only meet regulatory standards but also appeal to environmentally conscious consumers.
Future Outlook and Strategic Direction
Looking ahead, Marriott projects global RevPAR growth of 2%-4% for the coming year, with room growth at 4%-5%, reflecting optimism in ongoing international expansions and diversified brand roll-outs, including the City Express by Marriott in the midscale segment. Management also intends to pursue cost control initiatives, aiming to trim annual pre-tax general and administrative expenses by $80 million to $90 million starting in 2025.
Investors should pay attention to these forward strategies, especially with the hospitality industry's evolution and the ongoing demand for sustainability. Marriott's continued focus on brand diversification, the expansion of its loyalty program, and geographic growth are pivotal areas to monitor. As the company steers through regional challenges, its long-term commitments toward achieving operational efficiencies and sustainability goals remain in focus.
