ServiceNow (NOW -3.04%) is a software company specializing in cloud-based workflow management. Although it has been around for almost 20 years, this past decade has been especially impressive for the company and its stock. Over that span, its price is up over 900%, meaning a $1,000 investment at the time would be worth just over $10,000 today (as of March 31).
You should celebrate any time your stock can grow tenfold in a decade; that's a feat not many companies accomplish. Even more impressive about ServiceNow's run is that it's up that much even after losing close to a quarter of its value through the first three months of 2025.
Is it too late to invest in ServiceNow?
If you want to invest in the company expecting to 10x your investment in a decade, you're probably in it for the wrong reasons. If you want to invest in it because you believe in the growth of the cloud and enterprise software industries and the role the company will have, then it's absolutely not too late to invest.
ServiceNow's long-term growth will depend on how well it scales up its artificial intelligence (AI) platform and tools, but it's been good so far. Management noted that 2024 was a huge year for customer adoption of its AI tools, and it has helped the company secure major deals.
The short-term may be tricky for the stock since the broader market (and particularly the tech sector) faces some headwinds, but it's worth considering for the long haul.
