On Nov. 5, 2025, The New York Times (NYT +0.23%) posted strong results in its Q3 2025 earnings report, including revenue climbing 9.5% year-over-year, digital subscriptions rising 14% for a total subscriber base of 12.3 million, and a 20% increase in digital ad revenue. The media company followed that up a few weeks later by declaring a regular quarterly dividend of $0.18 per share for Class A and B shareholders, payable on Jan. 16, 2026. This has contributed to share prices surging throughout December 2025, and it hasn’t slowed down yet.
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The New York Times continues to prioritize subscribers and protect its content
NYT reached an all-time high of $71.08 on Dec. 19, quickly surpassing a $68 price target that was set by Morgan Stanley analyst Thomas Yeh the day before. Share prices even exceeded the $71 price target set by David Karnovsky of JP Morgan, which was established in mid-November. The stock is up by 34.60% for the year 2025 (as of Dec. 19), yet still remains a buy target by most analysts.
The New York Times has a long-term goal of reaching a subscriber base of 15 million. Within its long-term strategy, the company plans to better utilize its sports news subsidiary, The Athletic, while also using AI to offer more personalized experiences for subscribers and target new ones. And speaking of AI, the newspaper company continues its legal battles against AI firms, including its most recent lawsuit against Perplexity on Dec. 5. The New York Times claims that Perplexity copied, distributed, and displayed millions of its articles, including ones behind paywalls, without permission to power its AI products. This follows a two-year ongoing lawsuit between the NYT, OpenAI, and Microsoft, where the latter two are being sued for a similar case of copyright infringement.
NYSE: NYT
Key Data Points
With a constant price exceeding analysts’ predictions, and an aggressive plan to increase and protect its subscription business model at all costs, The New York Times is an optimal choice as a media stock to buy with $100.