Accessibility Menu

Study: Do Landlords Actually Know What Renters Want?

Landlords think they know what renters want, but are they overestimating?

By Matthew Frankel, CFPUpdated Dec 9, 2025 at 12:30 PM | Fact-checked by Margo Winton Parodi

Key Points

  • Renters prioritize convenient payment options more than landlords realize.
  • Guest parking and flexible lease terms are undervalued by landlords.
  • Half of renters value specific features over affordability.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.