Step 3: Analyze how to close the gap
Now that you know where you are versus where you want to be, the next step is to come up with the solutions. Let’s say that your business is retail in nature, and your goal is to increase annual revenue from $2 million to $3 million. Steps could include changes to your marketing strategy, finding and opening a new location, adding new products to your stores, or a number of other things. Don’t limit yourself to what you’re actually going to do – the idea here is to list many possible courses of action you can take to help achieve your goals.
Step 4: Put your plans into action
In step 3, you listed all the possible solutions to close the gap. From there, the final step is to finalize a plan and set it in motion.